The Vision
Steven Soderbergh once stated that if you made a masterpiece film for a dollar, it would cost 30 million more dollars for anyone to know it existed.
Until this time, the current movie industry works mostly on guesswork built on research, past consumer behavior, surveys, and extremely high risk investments. The process of film project development can last years, with countless dollars unaccounted for. There’s even an expression in the film industry when a project is in “development hell”. Other projects are not so lucky and wind up in turnover. Others are even finished but never released, resulting in even more waste to be written off as a tax loss. These dubious capital investments are largely made with equally dubious executive intuition, in tandem with often flawed execution. Examples include poor choice of personnel, bad creative craft, generic subject matter and over spending on production or marketing for a very low or negative ROI. The customer acquisition costs are staggeringly high and extraordinarily inefficient. Due to these current economic strains, the studios now depend on foreign markets, resulting in a product not addressing the social and cultural sensitivities of specific regions which would have resulted in creating effective and successful products in a specific market or culture. Films are no longer just made for Americans simply because the business has become so inefficient and risky that domestic markets are no longer able to support it. Our invention makes a more mercantile system possible again.
Our process turns the many computers and people of America into a new machine, completely new, novel and a particular machine, never wielded before to transmit forces, motion, and energy from one to another form in a predetermined manner never done before. The predetermined manner is the result of a market desired feature film made with the ultimate efficiency and lack of waste
Even more importantly, it give audiences a real voice. An opportunity to be heard.
There has never been nor is there currently a way for the audience to directly request or order a desired cinematic artistic expression or film from a studio on demand and for those specific audiences to be informed and served that specific product in efficient fashion. Also, no precedent in history to have the product created with a built in consumer base providing a nearly instant 1:1 return on investment to which the product can be distributed to its specific consumers in the ultimate efficient manner.
Disney is by many considered the gold standard of Hollywood success. In 2023, Disney had lost over 900 million dollars on theatrical releases. The theatrical business alone accounts for most of the revenue of traditional studios. The entertainment business is on the cusp of a total collapse. This degradation of their intellectual property also impacts many of their ancillary enterprises based on their intellectual properties, such as merchandise, theme parks, apparel and licensing. It also impacts entire support industries made up of contractors, vendors, manufacturers, theaters, legal, financial and business consulting firms representing countless jobs.
Hollywood mogul Barry Diller years ago made the dire prediction that the entire Hollywood entertainment industry is on the verge of a total collapse.
The 100 year history of the film business has always been a tumultuous one, causing household names we take for granted today to go bankrupt many times in their history, only to be bought for pennies on the dollar by large corporations to survive. Examples of this include Warner Brothers and Paramount studios in the late 1960s. Now we are seeing this same pattern emerge again. Through these acquisitions, it made these studios the lucky ones to survive today. Others were less fortunate, abandoned and forgotten such as RKO, Republic Films, and the once defunct Orion Pictures.
I’ll argue if economical volatility was a disease afflicting the viability of the theatrical business, then you could consider our invention and our process the cure of this disease. The invention is integrated into a totally practical application for eliminating risk in the production of theatrical feature films.
There has never been nor is there currently a way for the audience to directly request, collaborate or order a custom film from a studio on demand and for those specific audiences to be informed and served that product in efficient fashion. The theatrical business has no way to ascertain the success of a film without significant upfront investment and risk. It’s still an enterprise of gambling. Why is does this have to be the only way to make films?
This is the problem we are passionate about and want to solve.